Make Betano part of the conversation before kick-off, during the game and long after the final whistle.
M3TA takes on X, Discord and creator operations as one programme. Start in Portugal. Build a model that each approved market can adopt.
One brand. Local voices.Give Betano one agency accountable for the social and community operation: a global X direction, locally run market accounts, an official Discord and creator activations that connect the whole journey.
Betano’s football partnerships provide the starting point. An official Discord can turn matchday attention into a community that fans choose to return to, supported by a recognisable headquarters voice on X and content made for the moments that matter.
Discord gives eligible fans a place to discuss fixtures, share reactions and join approved events before and between visits to Betano. It complements Betano Social with a broader community experience, subject to platform and market approval.
Moderated match threads, creator conversations and community activities give fans reasons to return between campaigns. Direct community channels help Betano maintain a relationship with members, alongside the reach of algorithm-led social feeds.
A headquarters X account can anchor the global brand and direct fans to official local accounts and community spaces. Consistent links, useful content and impersonation reporting help people find legitimate Betano destinations.
Plan around the rights Betano can activate in each market, from club content to creator reactions. Betano approves the assets, usage rights and local activity.
M3TA handles day-to-day planning, production and community operations. Betano retains account ownership, brand direction and final market and compliance approval.
A proposed global headquarters account gives Betano a clear official home on X. Local teams and local-language content bring that direction into each approved market and invite eligible fans into the community.
Global account ownership and handle availability, platform verification eligibility, market permissions, languages, production volumes and live-match coverage. Verification and takedowns are platform decisions.
A place for eligible fans to connect around football, creators and shared moments, with regional spaces opened only after the relevant market and platform checks.
No bets, payments or account servicing inside Discord. Native age settings and self-selected roles do not establish legal age or location. Betano and M3TA must approve the eligibility method, privacy handling and permitted journeys before launch. Separate regional servers remain an option where required.
Start with a Portuguese creator and streamer shortlist, then develop local squads for markets approved for expansion.
Creator fees, prizes and paid distribution require separate approval. Each creator and format needs market review. Watch-alongs refer to commentary and reactions; broadcast footage requires the appropriate rights.
Instagram can support distribution and creative reuse. Its management scope would be agreed separately from the X, Discord and creator proposal.
M3TA creates the content that makes the headquarters account worth following and gives fans a reason to join the conversation. We connect Betano’s approved identity, daily social creative and motion to the fixture calendar and community programme.
Translate Betano’s brand guidelines into a consistent social style, with local-language copy and market-approved assets.
Repeatable treatments for matchdays, club stories, product content and community prompts, adapted to each channel.
Branded graphics, animated posts and short-form edits delivered through the agreed calendar and approval process.
2 original animation files from the Legendz production library. The approach would be adapted using Betano’s own assets and approved content.
Original October 2026 motion studies. Publication and performance are not asserted. These are Legendz production examples, not Betano campaigns.
Sport, product discovery and community participation give the feed useful material across the calendar.
Published August 2026 examples. Historical offers shown are not current and are not proposed Betano offers.
M3TA’s published Legendz case describes creator and KOL campaigns alongside community building ahead of launch.
Reported in M3TA’s published case, checked 28 October 2026. Separate measures from the wider programme, not results attributed to the animations above or a forecast for Betano.
Read the Legendz case study ↗Connect approved creative to X distribution, local creators and community participation. Use tagged links and Betano’s agreed reporting to assess what happens beyond the click.
Agree the format mix, monthly quantities, languages, rights, turnaround times and approval owners within the commercial scope. Work follows Betano’s existing brand guidelines; a full corporate rebrand is not assumed.
Each channel has a distinct job. This illustrative sequence shows how a fixture can move from discovery to participation, then into the next week’s content.
Publish an approved fixture story and invite discussion. A local creator adds their view and directs eligible adult fans to Betano’s official community.
Big game. Big opinions.
Which player changes the match tonight?
A moderated match thread keeps the discussion together. Local-language hosts run the conversation, with clear rules, support signposting and an incident route.
Portugal communityCommunity host
Welcome to tonight’s discussion. What changed the first half?
Match thread
Reactions, turning points and your player of the match.
Turn the best discussion into an approved recap, with permission for any member contribution. Review which formats brought people back and which journeys produced attributable results.
Creative concepts explain the proposed experience. They are not approved Betano assets or published campaigns. Promotions, giveaways and product links require separate approval.
A proposed 90-day pilot establishes the operation and evidence. Global account development and market expansion follow explicit decisions, rather than a fixed promise to launch everywhere.
Confirm the Portugal brief, account access and baseline. Agree the content system, tracking and moderation coverage. Complete the Discord and creator approval checks.
Approve the launch scope, eligibility process and first publishing cycle.
Manage the agreed X programme. Open the approved community experience and activate vetted creators. Test formats and review traffic, participation and available conversion data.
Review delivery quality, audience response and the first attributable results.
Refine the strongest formats, report on the pilot and develop the global account plan. Work with the next country lead on a local brief, resource plan and approval path.
Agree whether to extend the pilot and which market is ready to proceed.
Portugal is the starting point discussed on the call. The wider ambition is a coordinated global X and Discord operation, supported by local creators.
Chile, Mexico, Colombia and Peru are candidates for Spanish-language planning. Romania, Germany and Ontario would each require their own assessment. Brazil and Nigeria are excluded from this initial proposal; Greece and Cyprus are outside the Betano brand scope here. Every launch requires current market approval, language and staffing coverage, asset rights, platform suitability and an agreed budget.
Community operations, creator campaigns and social production are already part of M3TA’s work. These published cases show the experience behind the proposed programme.
DISCORD + CREATORSCommunity management and influencer-led growth for a social sportsbook. The published case also reports a 97% US audience.
Read the Fliff case study ↗
X + CREATORS + COMMUNITYCreator and KOL campaigns alongside community building. The published case also reports 25K X followers.
Read the Legendz case study ↗
Figures are reported in M3TA’s published cases, checked 28 October 2026. Membership, competition entries, impressions and waitlist submissions are different measures. These results are not forecasts for Betano or evidence of attributable deposits.
X and creators introduce fans to Betano; Discord gives eligible fans a reason to participate and return. Where permitted, tracked journeys can lead to registration and first-time deposit. Betano’s approved reporting shows what can be attributed, rather than assuming community activity causes conversion.
Detailed analytics are provided every 2 weeks, covering community growth, active and returning members, retention, event participation and moderation incidents, with tracked outcomes where data is available. Agree the baseline, KPI targets, attribution window, source of truth, qualifying conversion definitions and cost inclusions before launch. Separate direct attribution from assisted activity and avoid counting the same conversion twice.
Agree the Portugal pilot first, with global coordination and additional markets priced against the actual language, production and coverage requirements.
Discord management is $5,500 per month. Contract term, tax treatment, service hours and deliverable quantities will be agreed in the commercial scope.
Betano confirms the licensed market scope, current advertising requirements, adult eligibility, responsible-gambling treatment, creator suitability, competition mechanics, rights and destination links. Discord must be assessed against both its community rules and any applicable advertising rules. Account credentials stay with Betano and access follows agreed permissions. M3TA escalates account, payment and safer-gambling enquiries to Betano’s official teams.
Reference policies: Discord gambling policy · Discord ads policy · SRIJ online gambling information.
Senior direction across the relationship, commercial scope and growth programme. Discord delivery is supported by 2 bilingual moderators, with Alexei Udall as strategic overseer.
Agency direction and senior relationship
Commercial scope and market partnerships
Strategic oversight of Discord, community events, growth and retention
